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If you have more referral business than you can handle, you are obviously doing something right. But from what I hear, most attorneys are still scratching their heads trying to figure out how to boost their referral business.
Follow these 10 step…
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New research prepared for LexisNexis by The Research Intelligence Group shows that 76 percent of adult consumers looking for a lawyer used online resources at some point during the search process.
If this surprises you, you are already well behind the …
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A new study out last week from Bitly, a link sharing and analytics website, takes a detailed look at how content propagates through social networks and how when a link is posted affects the number of clicks it receives.
The findings from the Bitl…
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A November 2011 study of U.S. Internet users for Broadcom, a semiconductor manufacturer, reported that 87% of respondents consumed more than 11 hours of online content per week and at least 54% percent said they consume over 21 hours of online content …
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Happy Mother’s Day! Today we celebrate all those hard-working moms out there, most of whom do double-duty every day, at work and at home. Actually, work and home have blended for lots of moms who are veracious users of social media to s…
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A March survey of U.S. marketing professionals by trade publication Chief Marketer found that when it comes to Internet marketing, email continues to be the most effective tool, followed by e-newsletters and social media:
When it comes to improving or…
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On Wednesday, June 6, I will be proudly opening the Tennessee Association for Justice Annual Convention in Memphis with a keynote address on the 6 Proven Keys to Marketing Your Law Firm Online. Here are some of the items I’ll be cover…
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As we reported in January, LinkedIn has been found to be 277% more effective in generating leads than Facebook and Twitter. Since LinkedIn is a social network for professionals, it stands to reason that B2B law firms can get the most out of it whe…
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Standing apart from competitors is increasingly difficult for attorneys today. When I routinely ask attorneys, “Why should someone hire you versus your competition?” almost all of them respond with the same four answers: quality, serv…
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Late last week, Facebook rolled out its Offers marketing platform to U.S. businesses after a four-month test with select retail users.
Now you can create an Offer on your Facebook Business Page free of charge and it will be distributed to likes/f…
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