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As business owners, we are often told that persistence pays. However, as the demands pile on, bills flow in and the stress of running a practice takes hold, it is easy to forget this nugget of wisdom.
Whether you are starting, building or maintai…
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If you’re a frequent reader of this blog, you know that I am not a fan of traditional law firm advertising for three reasons: it doesn’t move people along in the sales cycle, it is often too costly for most law firm budgets and most la…
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Ken Hardison, founder of the Personal Injury Lawyers Marketing and Management Association (PILMMA) and founding partner of Hardison & Cochran, is my guest blogger today. Here is his post on how to differentiate yourself from your competition w…
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There used to be an expression that marketing people liked to use with clients: “When it comes to marketing, there’s good, fast and cheap – you can only have two.”
In other words, if you wanted something fast and cheap, it…
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Most of you may be surprised (I know I was) to learn that the history of social media stretches back more than 30 years, when two computer geeks created a computerized “bulletin board” to share information with friends.
This pre-dates the I…
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A couple of weeks ago, I blogged about a Hubspot study that showed LinkedIn is the best social media network for lead generation – 277 percent better than Facebook and Twitter. So are you using all the nifty LinkedIn marketing features as pa…
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Generating qualified leads from your law firm marketing blog should not be a “happy accident” – you put time and money into producing a blog, and you want a return on your investment. To help you realize a good return in the form…
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February is not a bad time to be in Orlando, even if you’re from Arizona. Our Orlando Rainmaker Retreat last weekend had attendees from all over the country feelin’ the love for law firm marketing:
“Steve Fairley is a powerful a…
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Last month, I blogged about How to Increase Your Email Marketing Effectiveness – but this is only half the equation of a successful email marketing program. The other half is how to grow your email list.
According to the new MarketingSherpa …
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Are you working harder, feeling more stressed, and still not seeing the results you want? Then it’s time to take action and re-engineer your law firm marketing efforts – or risk your future.
Here are 5 proven strategies that will increase demand for yo…
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