WHY SHOULD YOU ATTEND?

 

Have you ever gone to a seminar that left you feeling motivated, but you walked out with little more than a good feeling? Or taken a workshop that was great on style, but short on substance?

Ever been to an event that was nothing more than a “pitch fest” that left a bad taste in your mouth? We know exactly how you feel. We have all been to those kinds of events and we hate all those things too. Let me tell you right up front this is not a “pitch fest” where speaker after speaker gets up only trying to sell you something.

We have designed this 2 day intensive workshop to be content rich, loaded with practical content.

We are so confident you will love the Rainmaker Retreat that we offer a 100% unconditional money-back guarantee! At the end of the first day of the Rainmaker Retreat if you don’t believe you have already received your money’s worth, simply tell one of the staff, return your 70-page workbook and the CD set you received and we will issue you a 100% refund.

We understand making the decision to attend an intensive 2-day workshop is a tough decision. Not only do you have to take a day off work (all Rainmaker Retreats are offered only on a Friday-Saturday), but in many cases you have to travel to the event. As a business owner you want to be sure this is a worthwhile investment of your time and money.

Here are 4 common challenges you may be thinking about when deciding if you should attend the Rainmaker Retreat:

Is this your problem?	Here's your solution
I know I need to increase my revenues and referrals, but I’m not sure how.	The Rainmaker Retreat workshop will give you over 65 proven, step-by-step marketing strategies you can easily apply without “breaking the bank.” The majority of our clients are small business owners with less than 10 attorneys in the firm. Cash flow determines almost all their decisions. We will deep dive into how to market your law firm using a wide variety of low cost and no cost strategies. We will teach you the “secrets” of 7 figure attorneys and how they build a referral-based law firm.
Every day I experience how tough the competition is becoming, but I don’t know what to do about it.	You will discover how to create a Unique Competitive Advantage and precise ways you can apply this in all your marketing efforts to clearly distinguish yourself from your competition.
I think my practice area or clientele is very “different” from other attorneys and wonder if the workshop will really apply to me.	More than 8,000 attorneys from virtually every practice area have attended our Rainmaker seminars and give us raving reviews. We clearly understand how to assist attorneys in a wide variety of practice areas. Here's just a few of the practice areas we have worked with:  • Adoption Law  • Auto Defect Law  • Aviation Law  • Bankruptcy—Chapter 7 & 13  • Bankruptcy—Chapter 11  • Bankruptcy—Creditors Rights  • Business Law  • Child Custody & Child Support  • Civil Rights  • Class Action Law  • Commercial Litigation  • Construction Defect  • Criminal Defense  • DUI / DWI  • Education Law  • Elder Law  • Eminent Domain Law  • Employment Law  • Entertainment Law  • Estate Planning  • Environmental Law  • Family Law  • Finance Law  • Franchise Law  • General Practice  • Government Contracts  • Health Care Law  • Insurance Defense Law  • Intellectual Property  • Immigration Law  • Land Use Law  • Landlord Tenant Law  • Lemon Law  • Maritime Law  • Product Liability  • Personal Injury  • Real Estate  • Nursing Home Abuse  • Securities Law  • Social Security-Disability  • Tax Law  • Traffic Tickets  • Trial Attorneys  • Wills and Trusts  • Workers Compensation  • Zoning Law
What if I get there and I don’t benefit from it?	We offer a 100% Money Back Guarantee!If this isn’t the best legal marketing event you have ever attended just let us know and we will give you a full refund.
That’s a lot of money for a 2 day seminar!	Yes, we understand we are asking a large financial commitment to attend. However, we are very confident it will be some of the best money you have ever invested in your law firm! How much is a typical client worth to you? Many attendees have told us their typical client generates about $2,500 to $5,000 for their law firm. If we can show you how to land at least 5 to 10 new clients in the next 90 days that means your investment would give you around $12,500 to $50,000 ROI! With that kind of Return on Investment, can you afford not to attend?
I’m not sure if I can afford it right now.	For most attorneys, landing just 1 new client as a result of this workshop will more than pay for your attendance. But that’s not our goal! Our goal is to teach you how to gain dozens of new clients in the next 60-90 days. Plus, if you sign up before the Early Bird registration ends or the VIP program, the bonuses alone are worth more than your cost of attending!

Retreat Overview - Two Full Days, 10 Informative Sessions
 

DAY ONE OVERVIEW

SESSION 1: Achieving Expert Status as an Attorney

The Power to attract more and better clients by becoming a recognized expert in your practice area (Page 5) 5 Proven Strategies to get more attention, command more respect, and charge higher fees (Page 5) How to Ethically Position Yourself as a Specialist in Your Area (Page 5) How to Avoid the Most Deadly Mistake Attorneys make (Page 16) Where to Find and How to Create Media Coverage (Page 40) Leveraging the Internet to Build "Buzz" (Page 39) Create a 6-month Game Plan for Increasing Your Expert Status in your Legal Community (Page 57)

SESSION 2: Building a Strategic Referral Network

Where to Find the Best Strategic Referral Partners (SRPs) for Your Specific Practice Area (Page 22) A Step-by-Step Approach to Create Dozens of Strategic Referral Partners in less than 6 months (Page 22) 3 Questions to Quickly Assess Your Partner's Potential (Page 23) The 4 Best Places to look for SRPs (Page 18) 5 Power Questions to Land More Referrals than ever before (Page 22) The #1 reason why Attorneys Don't Receive More Referrals and how to overcome it (Page 22) How to Create a Steady Stream of New Prospects (Page 25) 3 Specific Ways to use the Internet to Find More Referrals (Page 22)

SESSION 3: Creating Credibility in Your Practice Area

How to Apply the 4 Stage Credibility Model (Page 14) Using Visibility Events to Drive People to Your Firm (Page 29) How to Tap into the Power of Credibility to give you an Edge (Page 14) Leveraging Credibility to Set Your Firm Apart from All Your Competitors (Page 15)

SESSION 4: Secrets of Highly Successful Attorneys

The Debate: Generalist vs Specialist (Page 7) Why Advertising Doesn't Work (Page 46) Creating a Powerful Audio Logo (Page 29) Differentiate or Die: How to Develop a Unique Competitive Advantage (Page 14) The 7 Ways to Find More Clients and How to Pick the Best Ones for Your Firm (Page 17)

SESSION 5: Generating More Clients Using the Power of the Press

The Top 2 Things a Reporter wants from an Attorney (Page 39) How to Write a Powerful Press Release (Page 43) Using Press Releases to get attention and credibility (Page 39) How to Promote Your Firm to 150,000 people for $82 (Page 41) Submitting Your Release online (Page 41) Building a Media Database (Page 39)

SESSION 6: Leveraging Technology: Beating the Big Firms on the Net

How to Change Your Website from just an Online Brochure to a Marketing Machine (Page 33) The 3 Most Important Goals for Your Website (Page 36) Website Do's and Don'ts—Do Not Launch Your Website Until You Hear This (Page 34) Cutting-edge Email Strategies that Generate More Clients (Page 32) How to Dominate Your Online Competition on a Shoe-string Budget (Page 32) The Single Most Important Principle required for Attracting New Clients Online (Page 36) Submitting Articles Online to Increase Your Website Rank (Page 50)

DAY TWO OVERVIEW

This day will focus on Advanced Strategies and helping you create a strong Action Plan that you can immediately implement starting the next day. You will discover:

SESSION 7: Generating More Clients Using the Power of Speaking

A Step-by-Step Approach to Developing, Marketing, and Hosting Public and Private Seminars (Page 26) Finding Clients within Trade Associations (Page 45) The Biggest Mistake Attorneys make when speaking for free (Page 27) 4 Ways to use Speaking to Attract More Clients (Page 27) Designing Your Follow up System (Page 27) How to Joint Venture with Organizations and Companies to Sponsor Your Seminars (Page 45)

SESSION 8: Advanced Technology Tactics for Small Law Firms and Solo Practitioners

The Top 10 Deadly Mistakes Attorneys Make with their Websites and How to Avoid them (Page 37) Using Blogs to Increase Your Website Rankings and Find More Clients (Page 54) 5 Ways to Automate Your Practice and Free up 2-5 hours of your time every week (Page 55) Creating Low Cost Information Products to Promote Your Firm, Increase Your Credibility and Educate the Public (Page 56) 3 Easy Steps to Building Your Database using the Internet (Page 49)

SESSION 9: Creating Your Marketing System

Designing your 6- and 12-month Action Plan (Page 57) Creating a Realistic Budget for Marketing Your Practice Passive Versus Active Marketing: Why You Need Both Designing Your Marketing Funnel Creating a Profile of Your Ideal Target Market (Page 8) How to Re-position Your Practice to excel in a Highly Competitive Environment Discover how to Diagnose Your Marketing Mistakes with the Universal Marketing Cycle Break out of the "Paralysis of Analysis" and make the Right Choices about Spending Your Time and Money on Marketing Marketing to Current and Former Clients (Page 14) Generating Repeat Business Client Surveys: When to Use them and How to Leverage them (Page 19) Keeping Clients for Life Step-by-Step Strategies for Significantly and Permanently Increasing Your Income

SESSION 10: Implementing Your Marketing System

Integrating your Online and Offline Marketing Programs Automating Your Marketing System Characteristics of Great Rainmakers Training Your Staff to Manage Your Marketing Campaigns How to Systematize the Key Areas of Your Practice to enjoy Unlimited Freedom How to Gain Greater Control and More Freedom in Your Practice Evaluating Success and Creating Metrics How to Revise Your Plan

Remember, every session has built in Action Steps and Action Groups to help you immediately put these strategies and tactics into practice. You will walk out of this weekend with a specific plan in place to guide your every step in creating a financially successful and personally satisfying legal practice.

WHO SHOULD ATTEND?

Partners at Small Law Firms (less than 25 attorneys) Solo Practitioners and Of Counsel attorneys who are committed to growing their firm. Benefits you will receive:

You will discover over 65 different marketing techniques that are proven to work in the real world environment of a fast moving law firm. Only practical  techniques will be discussed here. We leave the theory for the classroom. You will know the 5 critical numbers you need to be tracking in your law firm and how to measure your Return On Investment (ROI) for all your marketing efforts. You will understand the core concepts of search engine optimization (SEO) and internet marketing for attorneys and how to create a dominant position on the internet. You will study specific tools to automate your marketing system and “fix your follow up” to increase your conversion rates from prospects to paying clients. You will be introduced to several advanced internet marketing strategies for lawyers. You will leave with a Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm. You will learn from dozens of real world case studies of how attorneys have gone from a good 6 figure practice to a great “7 figure lifestyle law firm.” You will learn how to focus your money on the most effective marketing strategies based on your specific practice area. You will learn how to better select, train and motivate your partners and staff to do Rainmaking activities You will learn where you can ‘cut the fat’ and reduce your costs by eliminating ineffective marketing strategies You will create a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months You will have a realistic idea of how much money it will take to effectively market your law firm You will start building a network of other attorneys across the country who are dedicated to building a 7 figure lifestyle law firm You will understand how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.

Solo practitioners who need to find more clients fast on a shoe-string budget. In addition to all the above benefits, solo attorneys will receive these massive benefits:

You will discover over 30 low cost (starting at $20/mo)and no cost marketing strategies to help you stretch your budget You will learn software tools that will help you automate your marketing system You will learn an easy to use system for tracking all your incoming leads You will be introduced to specific tools to help you and your staff convert more prospects into paying clients. You will create a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months You will see how other solo attorneys have leveraged internet marketing and social media networks to beat much bigger firms You will hear about best practices in legal marketing and gain new insight into what has and has not worked for other solo attorneys all across the country You will be introduced to several advanced internet marketing strategies for lawyers. You will understand how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients. You will learn what the most profitable practice areas are in this economy. You will leave with a Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.

Law Firm Business Managers and Internal Legal Marketing Staff who are either responsible for marketing the law firm or manage the team who handles the law firm’s marketing. In addition to all the above benefits, Law Firm Business Managers and Internal Legal Marketing Staff will also receive these benefits:

You will understand what it takes to start marketing a practice from scratch. You will walk out with a specific, step-by-step, written Marketing Action Plan (MAP) that your internal marketing team can implement in the next 30 days. You will learn how to quickly evaluate potential legal marketing strategies to determine if they are a “good fit” for your attorney’s practice areas. You will know how to integrate your offline legal marketing strategies, like referral development and cross selling the firm’s other services, with your online and internet marketing strategies. You will have a simple guide for when it’s more beneficial and cost effective to outsource specific attorney marketing projects versus keeping it in house. You will know the questions to ask when evaluating internet marketing and legal website development companies so you can make wise decisions. You will grasp fundamental search engine optimization (SEO) techniques and understand how to evaluate potential providers of SEO services. You will understand the “metrics of legal marketing”—how to track and measure the results and ROI of your law firm’s marketing campaigns using low cost tools. You will discover a proven system for fixing the follow up of your attorneys and how to start tracking every lead, every prospect, and every referral source and automatically follow up with them frequently and consistently. You will discover over a dozen low cost legal marketing strategies you can launch in 30 days or less. You will have a paint-by-the-numbers approach to developing more referral sources for your law firm. You will understand the basics of how to put together a reasonable law firm marketing budget. You will know how to work better with the Managing Partner and law firm Partners to provide them with the data, the metrics and results they are looking for.

Of Counsel Attorneys who are paid on an “eat what you kill” basis. In addition to all the above benefits, Of Counsel attorneys will also receive these benefits:

You will learn how other Of Counsel Attorneys build their book of business. You will understand how to walk the line between promoting your firm and promoting yourself. You will learn low cost strategies to develop a stronger referral base. You will realize how to apply a step-by-step approach to increasing your credibility in the marketplace. You will recognize how to find more clients even without the support of your firm. You will apply several specific strategies designed to improve your visibility. You will leave with a game plan for finding more clients and building a sustainable book of business.

Associates who are either looking to grow their book of new clients in the next 6-12 months or want to launch their own private practice. In addition to all the above benefits, Associates will also receive these benefits:

You will understand what it takes to start marketing a practice from scratch. You will learn the importance of building your own book of business now instead of just relying on senior attorneys to build it for you. You will learn low cost techniques to find more clients with your limited time. You will obtain a practical understanding of what it really takes to become a “Rainmaker.”

 

 

 

1. Specifically Designed for Owners and Managing Partners at Small Law Firms and Solo Practitioners.While Associates, Of Counsel, and Partners at large firms (50+ attorneys) are welcome to attend and will receive benefit from attending, the Rainmaker Retreat is specifically designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

You won't find any strategies that cost tens of thousands of dollars in this seminar. In fact, many of our strategies have little to no cost and with many of them we will tell you how to trade more of your time instead of spending your money if you're marketing your practice on a shoe-string budget. Nor will you hear about generic marketing ideas that only work if you have a large staff or a separate marketing department.

2. This is an Advanced Legal Marketing Workshop. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting law firm marketing course!

If you are just starting out or have never done legal marketing or business development before you will likely find the volume and depth of our strategies to be a little overwhelming at times.

A common remark we hear from experienced attorneys is that attending the Rainmaker Retreat is like “trying to drink from a fire hydrant” because we will provide you will dozens of time tested legal marketing strategies each day of the workshop.

At the Rainmaker Retreat, you will not hear any generic marketing advice like “just buy more Yellow Page ads” or “try to get more referrals from clients.” The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.

3. You will be taught How to Track and Measure Every Legal Marketing Effort! You will find a big emphasis on tracking the results of your attorney marketing efforts so if you are a numbers kind of person you will LOVE the Rainmaker Retreat!

There are 3 major areas you need to analyze and every one of your current challenges is directly related to problems in one or more of these 3 areas. We will teach you what the 3 areas are and how to use this tool to diagnose your problems and what “marketing treatment” you need to prescribe.

4. You will learn a Proven Lead Conversion System. The biggest area attorneys overlook in their legal marketing efforts is how to convert more prospects into paying clients. You will learn the 5 numbers you need to track in your law firm.

We will give you the tools and teach you how to use them so you can start tracking: (1) where every incoming lead is coming from, (2) how many of those leads turn into appointments, (3) how many appointments show up, (4) how many of those appointments retain at the initial consult, and (5) how many retain at a later date. We will introduce you to our Rainmaker Follow Up System that can be used to determine your Cost Per Lead (CPL) and Cost Per Client (CPC).

5. It is a Working Retreat. This means that several times each day you will be given specific marketing tasks to complete with step-by-step instructions. You not only come to listen, learn and discover, but also to practice and apply.

By the end of the Rainmaker Retreat you will:

• Create a written 90-day Marketing Action Plan (MAP) for your law firm
• Discover your firm’s Unique Competitive Advantage (UCA)
• Identify a profile of your Ideal Target Market (ITM)
• Have written strategies for improving your internet presence and search engine optimization
• Develop your own plan for leveraging the power of blogging and social media following the Rainmaker Social Media Blueprint
• Create a letter of introduction to potential Strategic Referral Partners (SRPs)

6. There is a Strong Focus on Return on Investment (ROI)! Everything about this workshop is focused on one goal—helping you achieve the best possible results by finding more and better clients in the least amount of time using the least amount of money possible!

For most attorneys,landing just 1 new client as a result of this workshop will more than pay for your attendance. But that’s not our goal! Our goal is to teach you how to gain dozens of new clients in the next 60-90 days.

Please note, ethically we cannot guarantee those kinds of results, but we work hard to provide you with all of the tools you will need to find more and better clients on a consistent basis. With that kind of Return on Investment, can you afford not to attend?

7. 100% Money Back Guarantee! We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

We guarantee you will come out of these 2 days with a step-by-step Marketing Action Plan (MAP) to make very specific changes to your marketing and how you go about building your legal practice.

“I attended the Rainmaker Retreat for two days in October of 2010.   The quality of information provided concerning bringing new clients to my law firm and running a more efficient business was amazing.  I left the Retreat with a notebook filled of ideas that I could immediately implement.

After one month of utilizing the principles that I learned at the Rainmaker Retreat, I could already see positive changes in my law practice.  The number of calls from potential clients increased.   The number of potential clients converted to actual clients increased.  Moreover, the Retreat taught me how to put powerful systems in place to handle the influx of new business.  I give Stephen Fairley and the Rainmaker Institute my highest recommendation.” --Kevin Leckerman, Esq. (Criminal Defense Attorney)

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