Many law firm marketers still view Instagram as a newcomer but the popular social media platform — 120+ million users in the U.S. — is celebrating its 10th year in 2020. For years this platform has pretty much been ignored by law firms since Instagram had such a youth appeal; however, just as Facebook’s audience has diversified over time, so has Instagram.
Today, almost 40% of U.S. adults use Instagram. While the demographic still skews young, law firms that target adults aged 18-35 would be wise to include Instagram in their law firm marketing mix.
Yes, Instagram is definitely a different breed of social media cat. It’s made for mobile, so you’ll be doing all your posting from a mobile device. Second, it’s all about the imagery — photos and videos that tell your firm’s story so creativity is key.
So exactly what are the benefits for attorneys using Instagram for law firm marketing?
Branding. Instagram is a perfect platform for showcasing the culture of your law firm. Post community causes your firm participates in and let your staff shine, too, with profiles of your people and their passions outside the office.
Recruiting. Great law firms are built on great lawyers, and hiring superstars to work in your firm is no easy task. Young attorneys today are looking for some balance between the law and their lives, so seeing how your firm nurtures and supports team members can help you attract top-tier talent.
Social proof. People want to do business with people they like and trust. You know the importance of sharing online reviews of your firm and Instagram is a great place to do this with a creative flair.
Promotion. Just like any other social media site, you need to tread carefully when directly promoting your law firm. This Florida attorney does a good job of making a benefit out of a website feature that is ubiquitous on law firm websites — a simple case submission form:
If you’d like to learn more about the best ways to effectively deploy social media for your law firm, click on the link below and we’ll email you access to our free webinar: