2-DAY INTENSIVE WORKSHOP

Have you ever gone to a seminar that left you feeling motivated by you walked out with little more than a good feeling – or taken a workshop that was great on style but short on substance?

 

Ever been to an event that was nothing more than a “pitch fest” that left a bad taste in your mouth? We know exactly how you feel. We have all been to those kinds of events, and we hate all those things too. Let me tell you right up front this is not a “pitch fest” where speaker after speaker gets up only trying to sell you something.

We have designed this 2-day intensive workshop to be content rich, loaded with practical information.

We are so confident you will love the Rainmaker Retreat that we offer a 100% unconditional money-back guarantee! At the end of the first Rainmaker Retreat if you don’t believe you have already received your money’s worth, simply tell one of the staff, return your 70-page workbook and the CD set you received, and we will issue you a 100% refund.

 

Because all Rainmaker Retreats are offered only on a Friday-Saturday, taking time off of work to attend will be limited. After all, time is money, and we want to be sure this is a worthwhile investment for you. As a business owner you want to be sure this is a worthwhile investment of your time and money.

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Here are 6 common challenges you may be thinking about when deciding if you should attend the Rainmaker Retreat

I know I need to increase my revenues and referrals, but I’m not sure how.

The Rainmaker Retreat workshop will give you over 65 proven, step-by-step marketing strategies you can easily apply without “breaking the bank”. The majority of our clients are small to medium-sized business owners. Cash flow determines almost all their decisions. We will deep dive into how to market your law firm using a wide variety of low cost and no cost strategies. We will teach you the “secrets” of 7 figure attorneys and how they build a referral-based law firm.

Every day I experience how tough the competition is becoming, but I don’t know what to do about it.

You will discover how to create a unique competitive advantage and precise ways you can apply this in all your marketing efforts to clearly distinguish yourself from your competition.

I think my practice area or clientele is very “different” from other attorneys.

More than 18,000 attorneys from virtually every practice area have attended our Rainmaker seminars and give us raving reviews. We clearly understand how to assist attorneys in a wide variety of practice areas. Here’s just a few of the practice areas we have worked with:

  • Adoption Law
  • Auto Defect Law
  • Aviation Law
  • Bankruptcy—Chapter 7 & 13
  • Bankruptcy—Chapter 11
  • Bankruptcy—Creditors Rights
  • Business Law
  • Child Custody & Child Support
  • Civil Rights
  • Class Action Law
  • Commercial Litigation
  • Construction Defect
  • Criminal Defense
  • DUI / DWI
  • Education Law
  • Elder Law
  • Eminent Domain Law
  • Employment Law
  • Entertainment Law
  • Estate Planning
  • Environmental Law
  • Family Law
  • Finance Law
  • Franchise Law
  • General Practice
  • Government Contracts
  • Health Care Law
  • Insurance Defense Law
  • Intellectual Property
  • Immigration Law
  • Land Use Law

That’s a lot of money for a 2 day seminar!

We offer a 100% Money Back Guarantee! If this isn’t the best legal marketing event you have ever attended just let us know and we will give you a full refund.

What if I get there and I don’t benefit from it?

Yes, we understand we are asking a large financial commitment to attend. However, we are very confident it will be some of the best money you have ever invested in your law firm! How much is a typical client worth to you? Many attendees have told us their typical client generates about $2,500 to $5,000 for their law firm. If we can show you how to land at least 5 to 10 new clients in the next 90 days that means your investment would give you around $12,500 to $50,000 ROI! With that kind of Return on Investment, can you afford not to attend?

I’m not sure if I can afford it right now.

For most attorneys, landing just 1 new client as a result of this workshop will more than pay for your attendance. But that’s not our goal! Our goal is to teach you how to gain dozens of new clients in the next 60-90 days. Plus, if you sign up for either program, the bonuses alone are worth more than your cost of attending!

RAINMAKER RETREAT WORKSHOP SESSIONS

Speaker Giving a Talk at Business Meeting. Audience in the conference hall. Business and Entrepreneurship. Copy space on white board.

SESSION 1 

Achieving Expert Status as an Attorney

Identify Your Ideal Target Market So You Can Retain Ideal Clients

  • 5 proven strategies to position yourself as a specialist
  • Pros and cons of positioning yourself as a generalist and specialist
  • How to ethically position yourself as a specialist
  • How to avoid the most deadly mistake attorneys make
  • 4 solid tactics to position yourself as the “go-to attorney”
  • 5 incredible strategies to market to your ideal target market
  • 3 reasons why failing to define your target market will COST you big
  • Easy steps to successfully define your ideal target market
  • Step-by-step instructions to create your ideal target market
  • Break-out session to effectively define your ideal target market

Meeting in a conference hall.

SESSION 2 

Creating a Unique Competitive Advantage & Micromanaging the Client Experience

Increase Client Retention & Referrals So You Can Have a Stream Of Qualified Leads

  • 7 Secrets of highly successful attorneys
  • 4 keys to micro-managing the client experience
  • Special touches that ‘wow’ the client
  • 3 specific ways to use the Internet to find more referrals
  • How to build collateral to take the client through the firm’s process
  • 3 easy ways to automate follow up and follow through
  • Client appreciation and why it’s so important
  • 7 strategies to strategically improve the client’s experience

Row of human hands with pens making notes during conference

SESSION 3 

Building a Strategic
Referral Based Law firm

Why it’s crucial to build relationships with other professionals

  • 3 powerful strategies to foster mutually beneficial relationships with referral sources
  • 7 Best practices for building referral partnerships
  • 5 Best practices for handling incoming referrals
  • How to successfully educate potential referral partners to increase your referrals
  • 4 great places to find strategic referral partners
  • 3 questions that allow you to quickly assess your partner’s potential
  • 5 powerful questions to land more referrals than ever before
  • The #1 reason why attorneys don’t receive more referrals and how to overcome it

Young business partners applauding to reporter after listening to presentation at seminar

SESSION 4

The Law of 7 Touches

If you aren’t “front of mind” you are forgotten

  • How to effectively stay in contact with prospects, clients and referral partners
  • The power of an “E-Newsletter”
  • Why consistency and frequency are crucial if you want to build a word-of-mouth firm
  • 4 Top strategies to automatically connect with your database
  • Top 3 ways to build a database
  • Top 10 reasons why attorneys don’t think “e-newsletters” work and why they are wrong

Conversion rate (internet marketing) concept. Businessman (marketer) draw growing graph of rise conversion rate.

SESSION 5

The Nuts & Bolts of Lead Conversion

  • Turning More Browsers Into Buyers At Every Conversion Stage
  • Defining what a “LEAD” is
  • 5 Stages of Lead Conversion you must improve to build a Lifestyle® Law Firm
  • 3 follow-up techniques that will set you apart from your competition
  • 12 Keys to Sign Up More People During the Initial Consult
  • 5 ways to Convert Prospects After the Initial Consult
  • Discover why you may not need more leads
  • Cutting-edge lead conversion strategies to increase revenues

Simferopol, Russia - July 13, 2014: Google biggest Internet search engine. Google.com domain was registered September 15, 1997.

SESSION 6

Unlocking the Secrets of Social Media

Social Media is one of the most cost effective
ways to build a MASSIVE platform

  • 4 reasons why having a strong online presence is no longer an option
  • What online platforms are best if you are a business-to-consumer attorney
  • 5 reasons why social media must be part of your marketing strategy
  • Using Social Media to BUILD your list & develop new business
  • Access to The Rainmaker Social Media Blueprint
  • Using Facebook, LinkedIn, Google, Twitter, & YouTube
  • Cutting-edge email strategies to grow your firm
  • How to leverage social media and gain clients

Marketing Strategies. Illustration on Blurred Background. Office Binder with Inscription Marketing Strategies on Black Desktop. 3D.

SESSION 7

Internet Marketing Strategies

What is education-based marketing and how can it grow your firm

  • The changing game of search engines
  • Understanding Search Results
  • The #1 fastest way to get to the top of Google
  • Top traits Google is looking for when ranking your site
  • Top 10 deadly mistakes attorneys make with their websites
  • 5 easy ways to make sure your site comes up high for the keywords you want
  • 4 proven ways to drive more traffic to your website
  • 7 Secrets to converting more website browsers into buyers

Put your plan into action on blackboard with pile of dollars

SESSION 8

Your Law Firm’s Marketing
Action Plan (MAP)

Most important session to set your firm up for success

  • How to implement the strategies from previous sessions & turn it into an ACTION plan
  • No Such thing as a PERFECT marketing plan!
  • Identifying your biggest area of NEED
  • An intense and fully detailed layout of tools, descriptions, action steps, time lines, and roles to get the MAP started

*Remember, every session has built in Action Steps and Action Groups to help you immediately put these strategies and tactics into practice. You will walk out of this weekend with a specific plan in place to guide your every step in creating a financially successful and personally satisfying legal practice.

WHO SHOULD ATTEND?

Partners at small to medium-sized law firms, solo practitioners and of counsel attorneys who are committed to growing their firm. Benefits you will receive:

  • You will discover over 65 different marketing techniques that are proven to work in the real world environment of a fast moving law firm. Only practical techniques will be discussed here. We leave the theory for the classroom.
  • You will know the 5 critical numbers you need to be tracking in your law firm and how to measure your return on investment (ROI) for all your marketing efforts.
  • You will understand the core concepts of search engine optimization (SEO) and internet marketing for attorneys and how to create a dominant position on the internet.
  • You will study specific tools to automate your marketing system and “fix your follow up”to increase your conversion rates from prospects to paying clients.
  • You will be introduced to several advanced internet marketing strategies for lawyers.
  • You will leave with a Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.
  • You will learn from dozens of real world case studies of how attorneys have gone from a good 6 figure practice to a great “7 Figure Lifestyle® Law Firm.”
  • You will learn how to focus your money on the most effective marketing strategies based on your specific practice area.
  • You will learn how to better select, train and motivate your partners and staff to do Rainmaking activities.
  • You will learn where you can ‘cut the fat’ and reduce your costs by eliminating ineffective marketing strategies.
  • You will create a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months.
  • You will have a realistic idea of how much money it will take to effectively market your law firm.
  • You will start building a network of other attorneys across the country who are dedicated to building a 7 figure lifestyle law firm.
  • You will understand how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.

Mid-sized Practices

Mid-sized practitioners who need to find more clients fast on a shoe-string budget. In addition to all the above benefits, solo attorneys will receive these massive benefits:

  • You will discover over 30 low-cost (starting at $20/mo) and no-cost marketing strategiesto help you stretch your budget.
  • You will learn software tools that will help you automate your marketing system.
  • You will learn an easy to use system for tracking all your incoming leads.
  • You will be introduced to specific tools to help you and your staff convert more prospects into paying clients.
  • You will create a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months.
  • You will see how other solo attorneys have leveraged internet marketing and social media networks to beat much bigger firms.
  • You will hear about best practices in legal marketing and gain new insight into what has and has not worked for other solo attorneys all across the country.
  • You will be introduced to several advanced internet marketing strategies for lawyers.
  • You will understand how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.
  • You will learn what the most profitable practice areas are in this economy.
  • You will leave with a Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.

Law Firm Business and Internal Legal Marketing Staff

Law Firm Business Managers and Internal Legal Marketing Staff who are either responsible for marketing the law firm or manage the team who handles the law firm’s marketing. In addition to all the above benefits, Law Firm Business Managers and Internal Legal Marketing Staff will also receive these benefits:

  • You will understand what it takes to start marketing a practice from scratch.
  • You will walk out with a specific, step-by-step, written Marketing Action Plan (MAP) that your internal marketing team can implement in the next 30 days.
  • You will learn how to quickly evaluate potential legal marketing strategies to determine if they are a “good fit” for your attorney’s practice areas.
  • You will know how to integrate your offline legal marketing strategies, like referral development and cross selling the firm’s other services, with your online and internet marketing strategies.
  • You will have a simple guide for when it’s more beneficial and cost effective to outsource specific attorney marketing projects versus keeping it in house.
  • You will know the questions to ask when evaluating internet marketing and legal website development companies so you can make wise decisions.
  • You will grasp fundamental search engine optimization (SEO) techniques and understand how to evaluate potential providers of SEO services.
  • You will understand the “metrics of legal marketing”—how to track and measure the results and ROI of your law firm’s marketing campaigns using low cost tools.
  • You will discover a proven system for fixing the follow up of your attorneys and how to start tracking every lead, every prospect, and every referral source and automatically follow up with them frequently and consistently.
  • You will discover over a dozen low cost legal marketing strategies you can launch in 30 days or less.
  • You will have a paint-by-the-numbers approach to developing more referral sources for your law firm.
  • You will understand the basics of how to put together a reasonable law firm marketing budget.
  • You will know how to work better with the Managing Partner and law firm Partners to provide them with the data, the metrics and results they are looking for.

Attorneys

Of Counsel Attorneys who are paid on an “eat what you kill” basis. In addition to all the above benefits, Of Counsel attorneys will also receive these benefits:

  • You will learn how other Of Counsel Attorneys build their book of business.
  • You will understand how to walk the line between promoting your firm and promoting yourself.
  • You will learn low cost strategies to develop a stronger referral base.
  • You will realize how to apply a step-by-step approach to increasing your credibility in the marketplace.
  • You will recognize how to find more clients even without the support of your firm.
  • You will apply several specific strategies designed to improve your visibility.
  • You will leave with a game plan for finding more clients and building a sustainable book of business.

Associates

Associates who are either looking to grow their book of new clients in the next 6-12 months or want to launch their own private practice. In addition to all the above benefits, Associates will also receive these benefits:

  • You will understand what it takes to start marketing a practice from scratch.
  • You will learn the importance of building your own book of business now instead of just relying on senior attorneys to build it for you.
  • You will learn low cost techniques to find more clients with your limited time.
  • You will obtain a practical understanding of what it really takes to become a “Rainmaker”.

WHAT MAKES THIS SO DIFFERENT FROM EVERY OTHER LEGAL MARKETING SEMINAR?

1

Specifically Designed for Owners and Managing Partners at Small and Medium-Sized Law Firms.

While Associates, Of Counsel, and Partners at large firms (50+ attorneys) are welcome to attend and will receive benefit from attending, the Rainmaker Retreat is specifically designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

 

You won’t find any strategies that cost tens of thousands of dollars in this seminar. In fact, many of our strategies have little to no cost and with many of them we will tell you how to trade more of your time instead of spending your money if you’re marketing your practice on a shoe-string budget. Nor will you hear about generic marketing ideas that only work if you have a large staff or a separate marketing department.

2

This is an Advanced Legal Marketing Workshop

We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting law firm marketing course!

 

If you are just starting out or have never done legal marketing or business development before you will likely find the volume and depth of our strategies to be a little overwhelming at times.

 

A common remark we hear from experienced attorneys is that attending the Rainmaker Retreat is like “trying to drink from a fire hydrant” because we will provide you will dozens of time tested legal marketing strategies each day of the workshop.

 

At the Rainmaker Retreat, you will not hear any generic marketing advice like “just buy more Yellow Page ads” or “try to get more referrals from clients.” The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.

3

You will be taught How to Track and Measure Every Legal Marketing Effort!

You will find a big emphasis on tracking the results of your attorney marketing efforts so if you are a numbers kind of person you will LOVE the Rainmaker Retreat!

 

There are 3 major areas you need to analyze and every one of your current challenges is directly related to problems in one or more of these 3 areas. We will teach you what the 3 areas are and how to use this tool to diagnose your problems and what “marketing treatment” you need to prescribe.

4

You will learn a Proven Lead Conversion System

The biggest area attorneys overlook in their legal marketing efforts is how to convert more prospects into paying clients. You will learn the 5 numbers you need to track in your law firm.

 

We will give you the tools and teach you how to use them so you can start tracking: (1) where every incoming lead is coming from, (2) how many of those leads turn into appointments, (3) how many appointments show up, (4) how many of those appointments retain at the initial consult, and (5) how many retain at a later date. We will introduce you to our Rainmaker Follow Up System that can be used to determine your Cost Per Lead (CPL) and Cost Per Client (CPC).

5

It is a Working Retreat

This means that several times each day you will be given specific marketing tasks to complete with step-by-step instructions. You not only come to listen, learn and discover, but also to practice and apply.

 

By the end of the Rainmaker Retreat you will:

 

  • Create a written 90-day Marketing Action Plan (MAP) for your law firm
  • Discover your firm’s Unique Competitive Advantage (UCA)
  • Identify a profile of your Ideal Target Market (ITM)
  • Have written strategies for improving your internet presence and search engine optimization
  • Develop your own plan for leveraging the power of blogging and social media following the Rainmaker Social Media Blueprint
  • Create a letter of introduction to potential Strategic Referral Partners (SRPs)
6

Return on Investment (ROI) focus

Everything about this workshop is focused on one goal—helping you achieve the best possible results by finding more and better clients in the least amount of time using the least amount of money possible!

 

For most attorneys, landing just 1 new client as a result of this workshop will more than pay for your attendance. But that’s not our goal! Our goal is to teach you how to gain dozens of new clients in the next 60-90 days.

 

Please note, ethically we cannot guarantee those kinds of results, but we work hard to provide you with all of the tools you will need to find more and better clients on a consistent basis. With that kind of Return on Investment, can you afford not to attend?

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100% Money Back Guarantee!

 

We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

 

We guarantee you will come out of these 2 days with a step-by-step Marketing Action Plan (MAP) to make very specific changes to your marketing and how you go about building your legal practice.